Ainur Kaparova
Founder of Run Your Mind & Run Your Dream
International speaker and founder of Run Your Mind — merging movement, psychology, and neuroscience to unlock human potential.
Contact to Ainur
A Foundation Built on Excellence
Ainur’s multidisciplinary journey spans journalism, psychology, pedagogy, and sports psychology — creating a unique foundation for her transformational work.
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2007: Al-Farabi Kazakh National University
Journalism degree — Almaty. Developed storytelling, producing, presentation and communication mastery that would later become integral to her coaching methodology.
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2011: Kainar University
Psychology and Pedagogy — Almaty. Gained deep understanding of learning processes and human behavioral patterns.
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2014: Advanced Certifications
Completed Transformational Coaching with Ericsson and Emotional Transformation training from Canada, mastering evidence-based coaching frameworks.
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2015: Stephen Covey Training
Certified in "7 Habits of Highly Effective People," integrating proven principles of personal and interpersonal effectiveness.
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2021: Moscow State University
Sports Psychology Faculty specialization, bringing scientific rigor to the body-mind connection in athletic and personal performance.
Two Decades of Media Excellence
Since 2004, Ainur has shaped Kazakhstan’s media industry as a journalist, editor, and producer on channels such as 31 Channel, Rakhat, Hit TV, Khabar, and QazSport.
She collaborated with Chevron, the UN, and Avon on impactful social and corporate storytelling projects.
This background shaped her storytelling-based coaching approach, helping clients transform challenges into inspiring narratives.
"Storytelling is not just communication—it's transformation made visible."
Science behind transformation
Since 2011, Ainur has explored the link between body, mind, and movement. As a certified movement therapist, she developed Run Your Mind — a method uniting neuroscience, psychology, and intentional movement for deep transformation.
Neurophysiology
Understanding how the nervous system responds to physical movement and how neural pathways can be rewired through intentional practice.
Neuroplasticity
Leveraging the brain's remarkable ability to form new neural connections, creating lasting behavioral and cognitive change.
Behavioral Psychology
Applying evidence-based principles to create sustainable habits and overcome limiting patterns that hold us back.
Coaching Principles
Guiding individuals toward self-discovery and empowerment through structured, goal-oriented transformational frameworks.
Run Your Mind represents a paradigm shift in personal development—moving beyond talk-based approaches to create visceral, embodied transformation. Through smart trainings that engage both body and mind simultaneously, participants experience breakthrough insights and lasting change.
Education & Social Impact
Ainur’s mission extends beyond coaching — empowering communities through social storytelling and education.
2014–2017: Selfmade.kz
Founded this transformative social storytelling project, training speakers for powerful stage performances. Created a movement where ordinary people discovered extraordinary stories within themselves.
2016: British Council Partnership
Collaborated with the British Council on cultural development in Almaty, organizing an open Selfmade.kz event that drew approximately 400 attendees and showcased authentic local narratives.
2016: Geographic Expedition
Selected as invited journalist/blogger/influencer for the Kazakh Geographic Society expedition "Pole of Independence" across Chile and Argentina—documenting adventure and cultural exchange.
2018: Academy Mentorship
Created and delivered the course "Transformational Storytelling" for Lady Academy and Media Academy in Almaty, teaching the art of narrative that creates lasting change. 3 years of Mentorship in Educational program for Women in Entrepreneurship by EBRD.
2018: TEDx Women Almaty
Delivered the compelling talk "Run and Think," sharing insights on how physical movement unlocks mental clarity and breakthrough thinking on the prestigious TEDx stage.
2018: USAID Storytelling Week
Featured speaker on Psychological Storytelling at this USAID-supported event, demonstrating how narrative structure affects emotional impact and drives behavioral change.
Revolutionizing Corporate Wellness
2019: HR Forum Innovation
Introduced groundbreaking perspectives on employee motivation at the HR Forum, positioning physical activity not as recreation but as a strategic tool for conscious development and organizational performance.
This presentation challenged traditional HR paradigms, demonstrating how movement-based interventions could address burnout, enhance cognitive function, and build resilient, high-performing teams.
2025: Body-Mind Transformation
Returned to the HR Forum with evolved insights on body-mind transformation in corporate environments, presenting case studies and frameworks that prove the ROI of integrating physical movement into professional development.
Organizations worldwide are now recognizing what Ainur pioneered years ago: that true transformation requires engaging the whole person—body, mind, and spirit.
Run Your Mind & Run Your Dream: A Global Movement
What began as an innovative training concept in Almaty has evolved into an international phenomenon, transforming lives across continents through immersive experiences that blend athletic challenge with deep psychological work.
2018: The Beginning
First Run Your Mind offline trainings launched in Almaty, introducing participants to the revolutionary body-mind methodology.
2019: International Expansion
Led a dedicated Run Your Mind team through the stunning Cappadocia Trail in Turkey, combining physical challenge with transformational coaching.
2020: Marathon Achievement
Trained and prepared a team for participation in the prestigious Dubai Marathon, demonstrating the method's power to achieve extraordinary goals.
2024: Immersive Innovation
Developed first-of-their-kind immersive smart trainings for individuals and corporate team-building experiences.
2025: Global Corporate Programs
Conducted transformative group immersive corporate trainings across multiple cities including Alanya, Antalya, Almaty, Astana, and Moscow—bringing the methodology to diverse organizational cultures.
Run Your Dream
Development of an original author's marathon experience that combines athletic achievement with profound personal transformation. The highly anticipated launch event is coming soon.
Mindvalley Future Human
2025 participant in the prestigious Mindvalley Future Human event in Dubai, connecting with global thought leaders and innovators in human potential.
A Personal Journey of Resilience & Adventure
In 2022, Ainur moved to Alanya with her three children — a personal leap mirroring the courage she teaches.
She’s completed marathons across Almaty, Astana, Athens, Cappadocia, Antalya, Bursa, and Dubai — each one reflecting her belief that transformation begins with movement.
"Every marathon is a metaphor for life's challenges. The body achieves what the mind believes, and the mind expands through what the body accomplishes."
Published Author & Thought Leader
Run Your Mind (2023)
Ainur's groundbreaking book distills years of research, clinical practice, and personal experience into an accessible guide for anyone seeking transformation through the body-mind connection.
Run Your Mind offers readers practical frameworks, scientific insights, and inspiring stories that demonstrate how physical movement can unlock mental breakthroughs and create lasting behavioral change. The book bridges the gap between neuroscience and everyday practice, making complex concepts accessible to general audiences.
Available internationally through multiple platforms: Litres, Riders, Amazon.
Certified to Transform: Official Accreditation
International Recognition
n 2025, Ainur’s Run Your Mind methodology was officially accredited by the International Association of Therapists (IAOTH) — granting her the authority to certify trainers and expand the method’s global reach.
Ready to Transform?
Whether you’re seeking a keynote speaker, a corporate wellness program, personal coaching, or professional certification — Ainur brings two decades of expertise and a proven, science-based method that drives real, lasting change.
Join a growing global community experiencing breakthrough transformation through the Run Your Mind approach.
Work With Ainur
  • Keynote Speaking & TEDx Presentations
  • Corporate Immersive Training Programs
  • Individual Transformational Coaching
  • Run Your Mind Trainer Certification
  • Run Your Dream Marathon Events
  • Media Consulting & Production